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Pharmaceutical maker Bristol-Myers Squibb has handed its Execdrin account, which includes advertising for brands like Extra-Strength Excedrin and Quick-Tabs, to Under the Radar, a two-man agency.

Julie Keenan, a spokeswoman for Bristol-Myers Squibb, said Under the Radar's current assignment is to create TV advertising for Excedrin's Tension Headache, set to launch at the end of spring. The agency already created spots for Extra-Strength brands and Excedrin's Quick Tabs.

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