2 Man Agency Wins $35 Million Excedrin Account

By AdAge.com - Fri, 03/21/2003 - 18:19

Pharmaceutical maker Bristol-Myers Squibb has handed its Execdrin account, which includes advertising for brands like Extra-Strength Excedrin and Quick-Tabs, to Under the Radar, a two-man agency.

Julie Keenan, a spokeswoman for Bristol-Myers Squibb, said Under the Radar's current assignment is to create TV advertising for Excedrin's Tension Headache, set to launch at the end of spring. The agency already created spots for Extra-Strength brands and Excedrin's Quick Tabs.

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AdAge.com is the Web site of Advertising Age, the 73-year-old flagship magazine of the Ad Age Group, a division of Crain Communications Inc. The Ad Age Group publishes two print magazines, Advertising Age and Creativity; two Web sites, AdAge.com and AdCritic.com; two HTML newsletters, The Creativity E-Mail and Madison+Vine; and the Ad Age E-mail Alert.