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Cisco yesterday announced an agreement to acquire Linksys, the leading provider of home networking products. But, company officials suggest, there's not likely to be any great change in Linksys' successful marketing and branding strategy. According to the agreement, Cisco will issue approximately $500 million in stock to acquire Linksys.

After the deal closes around the end of June, Linksys will be operated as a division of Cisco, but will continue to be led by its ceo, Victor Tsao.

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http://www.technologymarketing.com

Adweek Magazines' Technology Marketing is specifically written and edited for the highest-ranking marketer at a given technology organization. Readers are directly responsible for corporate marketing and positioning. The magazine's content profiles marketing innovation in all areas of the technology industry including: telecommunications, Internet services, professional services, e-commerce, information technology, consumer electronics, networking, e-business and semiconductors. Subscribers include top management at the world's largest tech manufacturers to product and account managers at consulting firms, Internet companies, marketing and media agencies.