WebProNews

SES San Jose: Igniting Viral

At SES San Jose, two themes emerged from a panel of experts discussing how small and medium-sized businesses can make the most of their viral marketing campaigns: understanding one's audience and good old fashioned perseverance. (Coverage of the SES San Jose conference will continue through its end.  Keep an eye on WebProNews for more notes and video from the event this week.)

SES: Don't Disregard Vertical Search

Not too long ago, Google talked about having indexed one trillion unique URLs, and competing within that pile is a tall order.  Vertical search engines deserve a special mention, then, and an SES session called "Getting Vertical Search Right" gave them just that.

SES: Measuring Success in a 2.0 World

In the SES session "Measuring Success in a 2.0 World", Matt Bailey, president, SiteLogic said, "The only way to get beyond 1.0 analytics is questions. Something no analytics software will do for you."

Facebook Introduces Demographic Restrictions

There's talk of lowering the drinking age, with at least a few colleges' presidents backing the idea.  This change would lead to an absolute marketing blowout.  In the meantime, though, Facebook's found its own workaround solution by introducing a system of demographic restrictions.

You're Getting Spam Because Others Are Buying

For many of us that spend a good portion of our day-to-day lives online, the idea that people actually buy products from spam messages they receive in their inboxes seems laughable. However, new research from security company Marshal suggests quite the contrary.The Results

Government Puts Hospital Death Rates Online

For the first time the federal government has released an online searchable database of hospital death rates at more than 4,300 hospitals across the U.S.Death rates for patients with pneumonia, heart attacks and heart failure are now posted on Medicare's Web site, Hospital Compare.

Photosynth Release Makes A Big Impression

Back in 2006 at the Web 2.0 Summit, Microsoft showed off it's cool new Photosynth program. They didn't release it to the public, but they let attendees get a lick of what was in store, and left many of those who experienced it with a good taste in their mouths. Yesterday, they released it to the public as a service.

Olympic Audiences Still Prefer Yahoo Over NBC

We've seen several upsets thanks to the Summer Games, and they haven't all involved athletes.  NBC, for example, seems to have lost to Yahoo in the competition for online audiences.

Chinese Watch Olympics Online At Work

Large numbers of Chinese are going online to watch the Olympics while at work as employers prevent them from watching the events on television.In a survey by marketing company Carat China, half of respondent said they watch the Olympics online while at work. Online live streaming or replays of the Games increased on weekdays when fans were not able to watch television due to work.

SES San Jose Gets Fresh With Marketers

SES San Jose has come 'round the calendar again and while the event is now a routine part of the search marketer's year, there are newer focuses in 2008 keeping conversations fresh and progressive. Where previous years had centered on linking, keyword strategies, viral marketing, tagging, and other standard fare, this year adds a surprising shift in flavor toward video SEO, search marketing economics, and even some peripheral subjects.