PubCon: Creating Link Bait

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Link bait attracts people to your site and has the ultimate goal of gaining links from those viewers. Bill Hartzer of Vizion Interactive offers up some advice for link baiting in the above WPN video.

For starters, he says you should focus on a specific industry or topic. Produce good and interesting content that people want to know about. Hartzer mentions that news items are always a good choice when you are trying to create link bait.

Look at other websites and take notice of their link bait. Learn from their mistakes and benefit from what they are doing right. Think of things that would enhance your story such as pictures, videos, contests, or polls and use them.

Try to be the one that breaks the story especially for news items. After a story has been published by several different sources, the chances of your story being noticed will diminish. Remember to always update your stories and bring out new information since viewers enjoy continuing stories.

Even though, you’ve hit the publish button, doesn’t mean you’re done. Use social media sites like del.icio.us, Technorati, and Social Poster to promote your story. Not only will this help to get your story out there quickly, but it will also get it indexed with the search engines.

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