Top Web Brands and Parent Companies
Earlier, we looked at the top domains and pages in terms of linking popularity among different linkers. Collectively, they are referred to as the most important domains and pages on the web.
Nielsen Online, however, has looked at the top online companies and brands for the month of March. This data looks at unique audience and time per person spent with each. Take a look at these charts from Nielsen:
"The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division," explains Nielsen. "The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content."
Nielsen also looked at Internet usage in general for the month of March. There are some interesting statistics here as well:
I find it interesting that the average web page is viewed for just under a minute. This might be an interesting stat to advertisers displaying dynamic ads with different offers. This is the kind of information that can be considered when deciding how long to leave each offer displayed before moving on to the next one.