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Top Three Search Engines Tread Water In February

Only Ask achieved much, according to Hitwise

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Don’t look for any fireworks displays over Mountain View tonight.  Hitwise’s latest report on the search market is in, and between January and February, Google’s share grew by just 0.02 percent.  Yahoo and Microsoft made similarly yawn-worthy movements on a month-to-month basis.

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Hey, at least we’re being honest, right?  So here are the standings: Google wound up in control of 72.11 percent of the market.  Yahoo saw its share go down by 0.77 percent and land at 17.04 percent.  Microsoft’s share rose from 5.44 percent to 5.66 percent.

Maybe, just maybe, the American search market is reaching an equilibrium point, then.

But there was an interesting blip farther down the scale.  Ask, which is in fourth place, managed to gain 0.43 percent of market share between January and February, and since it started at 3.31 percent (making for a final position of 3.74 percent), that’s not bad at all.

Ask also managed to lose less share on a year-to-year basis than Yahoo and Microsoft (10 percent versus 17 percent and 20 percent, respectively).  Hitwise determined that Google gained 8 percent year-over-year.

Top Three Search Engines Tread Water In February
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  • Johnny

    I think that G got greedy and was feeding crappy untargeted ads along with good results, whereas Y and Ask ran good ads along with good, targeted results.

    Now that surfers are maturing and know where they want to go and what they want, when they want it, and have been exposed to everything dished out ……they are demanding better results. In other words, the searches are swinging back to the other engines b/c they are inherently better than G. G is full of branding.

    Now, if G does not clean up then they will start losing market share.

    Before, G was serving up crappy ads b/c some advertisers were willing to pay more……and it worked. What they did was a “blend” of crap with quality to enhance the overall earnings.

    Even today if you go to many webisites or parked pages they still won’t put many relevant ads on a niche like Georgia Mountain Homes. They blend good and with poor to increase earnings.

  • http://songwritingtips.org/ How to Write a Song

    I am surprised to see Ask.com on 4th place.

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