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Top Ranking in Google But Nothing in Yahoo!

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SEO Question: I rank #3 in Google for one of my core keywords and yet I am nowhere in it for Yahoo!. Why?

SEO Answer: Just because Google is viewed as the hardest search engine to manipulate, that does not mean that if you rank there you will also rank elsewhere. Each search engine has their own relevancy algorithm which determines how results are ordered. Over time those relevancy algorithms for each engine change, and they are never going to be the exact same at different engines.

I looked at the query and site in question, and in this instance, there was lots of link spam ranking competing sites high on Yahoo!. Those sites had 3 to 10 times as many links, and apparently Yahoo! likes garbage links a bit more than Google does, at least in this instance, at least right now.

Since many of those spammy sites were dominating Yahoo!, that meant that their rankings suppressed many garbage sites. Abhilash recently made a great post on this topic. Outside of having a ton of link equity or a killer brand, ranking across all the major search engines for certain keywords (especially in competitive areas) might be mutually exclusive.

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Aaron Wall is the author of SEO Book, an ebook offering the latest
search engine optimization tips and strategies. From SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
regular conference speaker, partner in Clientside SEM, and runs the
Threadwatch community.

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  • Chris

    If you are in Google, Don’t submit your url through Yahoo’s Basic Submit.. Instead, create an xml site map and ping it to Yahoo.

  • coolslko

    I have also faced this problem and as i come to know earlier that google prefer on page factors instead of yahoo and other SE’s which go for off page factors.

    well its ok that different SE’s have thier own startegies for ranking so that its not always possible to get about similar ranking on all SE’s

    http://coolslko.blogspot.com

  • http://www.onlinetrafficschoolus.com kristina smith

    I have worked for many site and often follow webmastr guidelines and my all sites ranks well in google as well as in yahoo and msn.

    But i is the first time that one of my site ranked in google and msn but nowhere ran in yahoo and i am unable to find the reason………