Top Newspaper Sites Get Boost In Visitors

Up 16%

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There was a 16 percent year-over-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008, according to Nielsen Online.

NYTimes.com was the top online newspaper in December 2008, with 18.2 million unique visitors. USATODAY.com took the number two spot with 11.4 million and washingpost.com landed in the three spot with 9.5 million unique visitors.

"Nine of the top 10 newspaper Web sites experienced positive year-over-year growth," said Chuck Schilling, research director, agency & media, Nielsen Online.

Web Traffic

"News coverage in December ranged from how the 2008 holiday season would be affected by the weakening economy to Obama’s latest nomination for his administration, all of which helped to drive this impressive growth."

Not only are more people visiting newspaper Web sites, but they are also visiting these sites more frequently than they were a year ago. The number of total visits to the top 10 newspaper sites increased 27 percent year-over-year, growing from 199.6 million in December 2007 to 252.7 million in December 2008.

"Despite the current troubles for the traditional newspaper industry, people are visiting newspaper sites more and more often to stay on top of current events," said Schilling.

"The challenge for newspaper publishers today is to learn how to capitalize on this active online readership and translate their increasing engagement into revenue."

Top Newspaper Sites Get Boost In Visitors
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  • http://www.storbyferieguiden.dk/Storbyferie-Rom/Kort-over-Rom.aspx Kort over Rom

    Good for the internet-based newspaper. But I guess the paper-based newspaper has really lost a lot of users then.

  • http://www.realstudio.ro/ web design timisoara

    it is not too hard to see how they will capitalize on this traffic: adds and paid accounts, with articles only for members, also the archive. and this will probably be only the first step, and they will come up with smth else in the mean time.

  • http://info-creditcarddebt.blogspot.com Guest

    great post, I like this site especially found it useful where did you stated…

  • http://www.byte-guides.com Mark – Tech news

    I wonder if the increase in visitors is at the expense of a decrease in printed paper sales. Many times when I think about buying a ‘real’ paper I decide to just look it up on the web for free.

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