Top Advertisers Using Online More

    March 21, 2003

Top traditional advertisers have begun to finally make online advertising a noticeable part of the media mix, according to new research by Nielsen//NetRatings. Looking at ad impressions for 2002, the researcher found that the top 100 traditional advertisers’ share was 30 percent.

Two years ago, the top 100 made up just 15 percent. AOL Time Warner and Microsoft led the way, posting large increases in their ad impressions for their much-hyped launch of competing Internet service offerings, AOL 8.0 and MSN 8.

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