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Top Advertisers Using Online More

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Top traditional advertisers have begun to finally make online advertising a noticeable part of the media mix, according to new research by Nielsen//NetRatings. Looking at ad impressions for 2002, the researcher found that the top 100 traditional advertisers’ share was 30 percent.

Two years ago, the top 100 made up just 15 percent. AOL Time Warner and Microsoft led the way, posting large increases in their ad impressions for their much-hyped launch of competing Internet service offerings, AOL 8.0 and MSN 8.

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Top Advertisers Using Online More
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About Internetnews.com
Internetnews.com contains award-winning real-time news focused 100% purely on the Internet industry. Internetnews.com is part of the internet.com Network of websites and email newsletters which are owned by Jupitermedia. Jupitermedia provides business professionals with the up-to-the-minute technology news, resources and product information that they need to do their jobs. Our internet.com and EarthWeb.com network consists of over 150 targeted Web sites and 200 e-mail newsletters serving vertical markets in the technology sector and serve over 20 million unique users each month. WebProNews Writer
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