“Stability” was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month’s rankings. The only change in the Top 10 was Converse growing 11% to leapfrog Skittles, which grew at a more typical (for this month) rate of 4%.

Top Movers

The following pages moved up the fastest this month:

Burberry, up 4 to #36
Adidas Originals, up 3 to #20
DC Shoes, new to the list for the first time.

From a percentage basis, congrats go to:

Burberry, up 19%
Walmart, up 18%
Disney, up 15%

Biggest Fallers

Nobody really plunged this month. In fact, nobody fell more than 2 positions in the rankings:

Victoria’s Secret, down 2 to #14
Zara, down 2 to #23
Hollister, down 2 to #44
5 Gum, down 2 to #14
Abercrombie & Fitch, off the list, from #50

Current Rank (04/27/2011)		Rank by Fan Count (03/28/11)	Change in Rank	Fans as of 03/28/11	Fans as of 04/27/2011	% increase
1	Facebook	1	0	36,779,877	38,771,604	5%
2	YouTube	2	0	29,831,678	31,989,409	7%
3	Coca-Cola	3	0	23,857,103	25,819,078	8%
4	Starbucks	4	0	20,329,276	21,333,509	5%
5	Disney	5	0	18,596,581	21,318,653	15%
6	MTV	6	0	18,103,645	20,191,860	12%
7	Oreo	7	0	17,468,509	18,684,841	7%
8	Red Bull	8	0	16,565,291	17,888,823	8%
9	Converse All Stars	10	1	14,895,016	16,506,013	11%
10	Skittles	9	-1	15,672,589	16,221,888	4%
11	Converse	11	0	13,421,324	15,169,794	13%
12	iTunes	13	1	12,046,910	13,427,055	11%
13	Playstation	14	1	11,528,364	13,032,605	13%
14	Victoria’s Secret	12	-2	12,085,918	12,640,869	5%
15	Pringles	16	1	10,994,657	12,276,483	12%
16	Live Messenger	15	-1	11,165,454	12,145,654	9%
17	Ferrero Rocher	18	1	8,955,078	9,880,067	10%
18	Monster Energy	17	-1	9,409,253	9,871,040	5%
19	Nutella	19	0	8,446,587	9,375,620	11%
20	adidas Originals	23	3	8,188,557	9,064,565	11%
21	Victoria’s Secret Pink	20	-1	8,422,584	8,733,585	4%
22	Dr. Pepper	22	0	8,356,394	8,705,502	4%
23	Zara	21	-2	8,410,248	8,704,005	3%
24	Disneyland	24	0	8,164,371	8,676,871	6%
25	Xbox	25	0	8,018,073	8,609,684	7%
26	Starburst	26	0	7,956,695	8,325,601	5%
27	Disney Pixar	27	0	7,870,369	8,184,917	4%
28	McDonalds	28	0	7,633,807	7,987,297	5%
29	Nike Football	31	2	6,176,073	6,949,920	13%
30	Reese’s	29	-1	6,699,194	6,913,089	3%
31	H&M	30	-1	6,544,627	6,838,200	4%
32	Taco Bell	32	0	6,044,898	6,308,792	4%
33	Blackberry	33	0	5,870,822	6,279,940	7%
34	Walt Disney World	34	0	5,869,104	6,150,589	5%
35	Starbucks Frappuccino	35	0	5,852,337	6,131,756	5%
36	Burberry	40	4	4,967,680	5,905,114	19%
37	Google Chrome	36	-1	5,663,796	5,816,846	3%
38	National Geographic	37	-1	5,175,341	5,625,800	9%
39	Lacoste	38	-1	5,168,385	5,470,081	6%
40	Subway	39	-1	5,149,631	5,399,111	5%
41	BMW	41	0	4,945,461	5,313,616	7%
42	Walmart	44	2	4,458,193	5,279,499	18%
43	Mountain Dew	43	0	4,590,239	4,881,775	6%
44	Hollister	42	-2	4,608,881	4,867,179	6%
45	DC Shoes	new			4,836,484
46	Buffalo Wild Wings	45	-1	4,405,710	4,593,296	4%
47	Puma	47	0	4,243,732	4,590,201	8%
48	5 Gum	46	-2	4,350,396	4,546,998	5%
49	Sony Ericsson	48	-1	4,233,227	4,525,208	7%
50	Forever 21	49	-1	4,187,375	4,351,954	4%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 Facebook fan pages.

Disclosure: Both Nike and Windows Live Messenger are clients of Ignite Social Media.

Originally published on Ignite Social Media