‘Tis The Season For A Yahoo Shopping Upgrade

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Yahoo Shopping has a new look, and as the company admits, it’s “just in time for the holidays.” The redesign’s timeliness doesn’t necessarily mean it’s exploitative, though, and Yahoo boasts that the site offers “a delightful and convenient shopping experience.”

The company is likely, in addition to preparing for the Christmas shopping season, readying itself for the release of Google Base. As our David Utter reported, the Froogle replacement may be just around the corner. The Yahoo Shopping Blog made no mention of its upcoming competitor, though, in a post announcing the “redecorations.”

Jon Ann Steinmetz, who wrote the entry, said only that the new look is intended to “clean things up a bit and make it easier for consumers to quickly find and compare products.” One upgrade in particular, though, was singled out by her and several other sources: Yahoo seems quite proud of its Bargains Center, “where we round up sales, coupons, free shipping offers, rebates and more from across the Internet.”

Antone Gonsalves mentioned it in his article for TechWeb. Chris Saito, the senior director of Yahoo Shopping, brought it up, as well. “Our new Bargains Center, Yahoo! Answers integration, and improved shopping search make it easier than ever for consumers to find the best product at the right price,” he said in a statement.

In more general terms, Gonsalves spoke of what people “wanted from Yahoo! Shopping,” which “boiled down to three things: a great deal; learn from other people’s experiences before they buy, and find products quickly and easily.” He did not mention what the Yahoo Shopping team probably wants – a delayed launch of Google Base.


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Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

‘Tis The Season For A Yahoo Shopping Upgrade
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