If imitation is the sincerest form of flattery, then Snapchat must be all hot and bothered right now.
Continuing on the trend of apps turning to ephemeral messaging, dating app Tinder is about to debut a brand new feature called "Moments," which will allow you to share short-lasting photos with your matches.
You'll be able to take a photo (or grab one from your library, obviously) that will then be broadcast to all of your matches. These "moments" will be housed in a separate tab, which can be swiped through in the same way profiles are swiped – right to like and left to, well, not like.
Users that share moments will be notified when their matches like them.
Unlike Snapchat (proper), Tinder Moments won't be so fleeting. They'll stick around for a full 24 hours – just like Snapchat Stories, which the company unveiled last October. Still, 24 hours qualifies as ephemeral when it comes to the internet, so we'll go with that.
TechCrunch adds that Tinder will also add a feature that lets you turn yourself dark, so no one will see your profile in discover mode, but you can still communicate with your current matches.
Tinder CEO Sean Rad told Bloomberg that his app matches 10 million people a day and sees 800 million swipes. It's clear that Tinder wants to first, perfect the "dating" aspect of the app with features and better options to connect, and then probably move beyond dating.
“It’s about sharing these moments, and just because you match, doesn’t mean you need to date that person; you could match with a friend who you want to share a moment with," says Rad.
Image via Tinder App, iTunes