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Time to Schedule Your Pay-Per-Click Ads

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The WSJ tackles a reader question about the best time to schedule PPC ads. Of course, WSJ knowing nothing about the subject, turns to recent comScore data for its answer.

The best day of the week?

    ComScore analyzed online shopping trends in 2005 and found that Monday and Tuesday had the highest shares of consumer spending, each with 18% of total sales for the week; Wednesday had 17% of sales; Thursday 15% and Friday 16%. Sales fell off markedly on Saturday and Sunday, averaging 9% and 8% of a week’s total sales, respectively.

The best time of day?

    The highest percentage of dollars spent online during a typical weekday occurs between 11 a.m. and noon, followed by 4 p.m. to 5 p.m. and then 3 p.m. to 4 p.m., comScore says. By far, consumers spend the fewest dollars online in the hours between midnight and 8 a.m.

Of course, they should have just asked the legendary SEO expert, Ted Leonis. ;-)

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Time to Schedule Your Pay-Per-Click Ads
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