Time To Consolidate Finances Online

    September 14, 2005
    WebProNews Staff

Four financial web sites run by media power Time Warner will be brought under the CNNMoney.com umbrella.

Next January, Time Warner will take Fortune.com, Business2.com, and FSB.com (Fortune Small Business), and merge them all with CNNMoney.com, according to AdAge.

It’s all about less movement and more viewers. Less movement, because visitors won’t have to go to four separate sites to find each one’s distinct content. More viewers, Time Warner hopes, will lead to happier advertisers.

Even by combining the audiences may not give CNNMoney.com much of a boost. Nielsen//NetRatings figures cited in the article show this breakdown of financial and news site traffic for August:

Site Unique Visitors
Yahoo! Finance 48.4 million
MSN Money 12.2 million
Dow Jones Online 12 million
CNNMoney 8.1 million

The combined unique visitors for the four merging sites only totaled 9.2 million in July, the article said.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.