Actually, the real title is Creative Director, as Anheuser-Busch has appointed him as such for its Bud Light Platinum brand. Timberlake will provide "creative, musical and cultural curation" for the brand.
Here's what Timberlake had to say about it: “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing. I’m looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well.”
Here's what he's doing by the way:
“Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space,” said Paul Chibe, vice president of U.S. marketing, Anheuser-Busch. “Since launching Bud Light Platinum last year, we’ve worked to align the brand closely with music, including leveraging tracks by Kanye West and Avicii in our first ads. Partnering with Justin as he makes his return to music brings a new level of relevance and credibility to the brand.”
The partnership was developed with ad agency, Translation. It begins with the Grammy Awards this Sunday with a sixty-second Bud Light Platinum ad, called “Platinum Night.” The spot will feature the above song.
image: SNL (NBC)