This Is The End is looking to be the big comedy of the summer. The film has Seth Rogen, James Franco and a bunch of other celebrities playing themselves as the apocalypse erupts around them. Like Mars Attacks, it seems like one big excuse for Rogen to kill off a bunch of celebrities on film. Unlike Mars Attacks, the film may actually make some money.
To decide for yourself, check out this 22-minute behind the scenes B-roll of This Is The End. It's a fascinating look at Rogen in his directorial debut. If you're a fan of comedies, Rogen and the film making process, you should check it out:
For more on This Is The End, check out the cast's Google Talk.