This Ad Tool Just Won Facebook's Innovation Competition

Chris CrumAdvertising

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Facebook announced the winners of its annual Innovation Competition aimed at recognizing Facebook Marketing Partners who have "developed new solutions to solve unique obstacles for advertisers in different verticals."

The top honor went to adMixt for its creation of self-serve ad tool Flightplan. The product combines dynamic product ads and local awareness ads to promote locally-available products to people when they're near a physical store.

"Using local inventory data and dynamic retargeting, Flightplan empowers retail companies with multiple locations to build national and global ad campaigns with local relevance," Facebook said. "Flightplan earned the top award for helping to solve a pressing problem in the retail industry: connecting the online and offline retail experience."

In a celebratory blog post, adMixt said this about the tool: "Known for their white-glove managed-services, Flightplan is the first SaaS platform from the adMixt team. Providing programmatic management for retail and e-commerce campaigns, Flightplan leverages the latest native ad formats to drive conversions using dynamic product retargeting and geo-fenced local awareness ads. Rather than compete against general-purpose marketing toolsets, Flightplan distills adMixt’s years of experience into a solution purpose-built for commerce."

Flightplan

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Flightplan

Flightplan is currently in beta, and advertisers can apply for access.

Facebook also recognized the following for "excellence in innovation": Brand Networks' Collision Management, Datalogix's Relevancy Engine, Kenshoo's Digtizing Circulars, and Smartly.io's Dynamic Image Template.

Images via Facebook, adMixt

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.