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Things to Consider if Page Speed is to Become a Ranking Factor

Concerns About Page Speed and Tips for Improving it

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There are 66 Comments. Add Yours.
  1. Certainly I agree. The parameter will more strongly filter quality site from spam. However isn’t it only one factor from about 200′s. At least it makes browsing more enjoyable and help users find they want faster.

  2. Whatever Google make, the only thing what is important for an IM is a target List with prospects. With Adswap and Safelists and other ways, you can easy look about the run of this crawlers.

    I mad my fortune off-line, without Google and I must say, sometimes I didn’t understand the reactions of this changes. Sure Google is the number one and I search also there for info, but Google is also an advertisment firm, thats means also Google is an IM as we.
    With this change, Google’s crawler crawl only the IM sites which have enough power, money, for her sites.
    That means for me as searcher, I find with Google only a certain sort of sites, naturally with other prices, Adwords will be paid.
    I don’t think that Google stay with this speed limit, perhaps the half of the world wide web is till yet with slow connections. We live in the time of information overload but when the half of information isn’t if you search for something, you change and so the Adwords clients lose their site seeings.

  3. Guest

    Users want speed and quality. Quality is worthless if the users are not willing to sacrifice some speed. Therefore I like the idea of Google enhancing the speed part of their algorithm.

    Personally, I get VERY irritated at sites that FORCE me to load JUNK before I can view the content I came to the site for. When I have a choice, I leave the site and go elsewhere. I think that with Google putting more weight on the speed of the site that websites will begin to discard some of the junk that drives people like me away from those bloated sites.

    As far as the developers are concerned, if they are too lazy to design fast loading webpages consistent with similar competing webpages, they should get out of developing and find a different job.

    As far as the site owners are concerned, regardless of their size, if they do not provide the web experience that the visitors expect, those site owners do not deserve to get high rankings nor stay in business.

    I have my own website for my own company and I have NO employees. I do all of my own web developing even though my ONLY purpose is to sell the products on my shelves. I have over 4000 pages listing around 20,000 products. When my potential customers search Google, those pages come up in the #1 position over half of the time and on page 1 of the results close to 100% of the time. My competitors, ALL of whom are larger than me, one with THOUSANDS of employees, almost NEVER have their webpages even show up in the search results when my potential customers do a search. So using the excuse that the small guy cannot compete with the heavyweights on the internet is totally UNTRUE.

  4. In my opinion, rather too much importance is given to Google’s pronouncements about what it considers good for the Internet, and its business. The sooner that Google’s influence, size and power is curbed, either through legislation or technological developments….. the better for everyone.

    My preferred internet browser is Opera, fast and with features that ease my working life. I can’t, however, use Opera when I access my Adwords account. Opera is a direct competitor to Google in other areas of Google’s aspirations,ie browsers.

    I don’t like monopolies, or near monoplolies. Ultimatelty, they are just self-serving, which overall is bad for everyon else.

  5. Google page speed as a ranking factor is good for people who give their best and a lot of time to improve their websites against the worst looking and worst loading websites. But i think it won’t be a big factor or make dramatic changes in rankings, it is just another part of on page Seo.

  6. Hello,

    As always you bring us good articles to debate on, keep up the good work!.

    In the past I wrote that I cannot afford to keep up with google’s changes so I decided to lay down my efforts but in this issue I think even though nobody put google as the internet watcher, they are right, on the other hand, they should not dictate us how WE want OUR website to look like.

    As an internet user I can say that I leave pages that take more than 10sec. to load, so I do not need google for that.

    Instead of going and ranking pages by their on load speed and punishing the owner for not having money to buy a faster website provider, they should rank it by page weight, we all know that a 15k page will load faster than a 145k page so this can be the solution to take off the equation problems that can come from bad servers connection.

    Having a low weight page is an SEO advice known for decades, today the internet speed is faster than it was years before and we can afford to load pages weighting more but there are places that the speed connection is still low.

    As always the website developer should focus on their visitors more than google’s demands.

  7. Bogo

    Everything that Google does has something to do with their plan to launch Chrome OS next year.
    It’s as simple as that.
    Chrome OS needs to be fast. That depends on how fast web sites are.
    So Google tries to encourage us to build faster sites.
    In the past I loved Google, than I hated Google, then I tried to understand what’s this all about.
    Billions of dollars aside, Google still remains faithful to their original principles:
    to make internet a better place for everyone.
    What’s wrong with fast loading site? Nothing. Just a few years ago people struggled to trim every excessive byte from their pages (remember a thing called modem?).
    Now we have DSL and God knows what and we simply don’t pay enough attention to response times. Few seconds here and there don’t matter much.
    When I see a Flash site with that Loading bar I run like hell. I don’t have the time or patience to wait for something more than 2-3 seconds. Call me a spoiled brat, I don’t care.
    Imagine that every movie starts with 3 minutes scroll of cast – actors, technicians, editors …
    Loading …
    Your hand will grab a remote and fast-forward before you know it.
    Same applies here. Give me something fast, load later.
    As for the “normal” sites – fashion dictates large pictures on home page.
    Enormous images, videos, animatons – very little text and useful info.
    But hey, everybody does it. Why shouldn’t we? It’s pretty. It sells.
    And so things get out of hand, page sizes grow, response times too.
    We don’t worry about it anymore. Why should we?
    ***
    I’ve drifted away from my point.
    Chrome OS is coming. Google is just “setting a bed” for their baby. That’s it.
    I’ve reduced loading of my site from 7-9 seconds to 2-3. Without any sacrifices.
    Just a little re-thinking and some work. Are you afraid of work?

  8. >>>they are squeezing the poor people of the World out from search results and glorifying huge corporations

  9. It’s a fair comment that the smaller companies could simply drop off the radar, but in the real terms if page load speed has the impact which is predicted, then as they say “there’s more that one way to skin a cat” smaller images, cleaner code and so on. But really, there are so many great deals on fast dedicated servers that for the sake of

  10. Not only is my answer YES, Google should be using speed as a metric for ranking factor of websites, but why didn’t they do this sooner?

    Is it not hypocritical that it seems part of our human nature/behavior to seek and consume data, information, etc. as fast as possible, yet would debate the metric of speed as a ranking factor to consume said information?

    Is this not why every new communication media that has offered more speed has gained millions of adopters faster than its predecessor?
    Books->Newspapers->T.V.->Internet
    Town Halls->Telephone Calls->Cellular Calls
    Dial-Up Modems (increasing with speed, remember how fast 14.4 was?)->Cable/DSL Modems
    and so on and so on…

    And mind you, it is a factor. “a factor”, not “the factor”. Sure it is going to change rankings, good for the consumer, bad for those who have sat at the top of search engine results but haven’t optimized to deliver their content with more immediacy–in a medium that demands immediacy?

    Back to my first paragraph, why do I question why this wasn’t implemented sooner? Remember dial-up? Even pushing into our current century, many didn’t have high-speed internet available yet. Remember what happened if you want to a more content/media rich website back then? So why wasn’t page speed one of the biggest considerations back then?

    Yes, James, that last argument makes sense, but we have high speed access to the internet now! Yes, I know. But how many of you have iPhones, BB’s, and other internet capable phones working of EDGE (yikes) or 3G? Some websites offer mobile versions, others don’t. Studies have shown the frequency in which we will reach for our mobile handsets to access the information we desire on the internet, and we are human, we like access to information… and fast! In almost all cases I personally prefer the full version of a website, not the mobile version — do I need to make the case for speed here?

    So, instead of asking the question “Do you think it’s a good idea for Google to use speed as a ranking factor?” we should ask “Why are you surprised?” Great SEO’s, designers, and others always had the speed factor in mind when designing great internet media.

    It’s about the user experience and speed is a considerable factor in that experience.

    I can go on for ages, but there we go :)

  11. Google must be investing in a speed up your pc product, ha!! Google changes so often keeping up with is a full time job, I found a decent site that helps explains about things to help with slow websites http://speedupwebsite.com/ it has some good videos and plugin news.

  12. I think that People dont have to worry about the Page Speed to much. Shure Loading Time is one Factor for a nice Webranking but i think it is much more important to have good Content and stoff that folks like to read.

  13. I totally support the idea to include page load speed as a factor in ranking webpages. I also think the speed of the page after it has loaded (think heavy Javascript) should be a factor.

    On the other hand it would be ridiculous if a page loading in 100 milliseconds would rank any better than a page loading in 2 seconds. I’m thinking more of giving a lower rank to pages that load really slowly, like more than 5 seconds wait before you can see any content.

    And it’s really not that expensive to get decent load speeds, any “normal” php+html page with moderate images and javascript should load in under 5 seconds on a $10/month server.

    And if you have enough traffic to your page to really slow down your server, most of the time that also means you have enough traffic to make money from advertising to pay for larger servers.

    Simon Byholm
    CEO and founder,
    Secret Search Engine Labs

  14. I dont think its how big a pipe line your connected to or how expensive a server you will need as you can speed up any webpage by serving zipped content, even if your on a shared server and your server has php you can serve zipped content which all modern browsers understand. This speeds up the content and load times and the internet. If you have a slow site people will click off anyways lets face it, the usa is behind in the broadband race, a lot of people still have slow connections.

  15. Str82u

    Personal experience shows good content under 10kb with 20 backlinks gets better rankings than a corporate competitor of larger page size and thousands of backlinks. Other methods of reducing load time also caused a difference for our sites, but I’ve been studying this a few years now, knew this (or something very related) was a factor a long time ago.

    Been using and implimenting suggestions from the Firefox addon Page Speed Google is promoting. Once I figured out some of the features and recommended modifications reccomended, I understand more and appreciate a tool that helps me improve sites performance for the visitors. If Google adds a little weight to sites that TRY to perform better for users then it’s a bonus.

    One cool feature in minifying your stylesheet, jsut watch for those “special” attributes that aren’t supposed to work but you know do. It will replace them with compliant code instead. Overall, it’s a new addition to my SEO analysis routine.

    Keep it Str8!

  16. Colin

    Google Webmaster tool says one of my websites became too slow a month ago. That is when I added a link to Google Maps. So, I removed Google Maps from my site. I find it quite amusing.

  17. I hope speed is not going to be the most important factor, even if Google includes it.
    After all, those news websites have an advantage over us, small bloggers. Those blogs with mainly graphical content, such as digital image, charts etc are being penalized.

  18. Guest

    No, it is not a good idea. It will discriminate against minor websites will may well be giving as good a service or information as faster sites.

  19. Yes, it is a good thing to rank by speed. I have always gotten frustrated when I get to a slow page. It is inconsiderate from the web designers to create slow pages. It shows not enough regard or respect for the visitor. Pages that are too slow should be split into several smaller pages or simplified.

    • Trickshot

      I agree that slow pages are annoying, but webmasters are not in control of every aspect of the delivery – they do not have an unlimited budget or time available to them. Simplification of pages is one thing, penalizing someone because they cannot afford an expensive server or connection is another.

    • Guest

      Yes we all get frustrated when one comes to a slow loading page. But the way I see it, one has 2 choices, either stay on the page or go somewhere else. Simple as that. The company making the website will soon get the message. As far as Google is concerned, personally Google will eventually go out of buisness with thinking they are the best.Personally, I dont know why anyone stays with them. They have no customer Live service & they mess with PPC. One can do Adwords on Bing for 1/3 of the cost & one can talk to a LIVE person for help!! Google will eventually fall off it’s high horse. BING is much better!

  20. amolpatil2k

    Content on the web is exploding. There is no way we can keep up. And yet, there has been no serious attempt at customization. This is what is causing so much impatience. We can moving to micro blogging, visual content and faster content. Google is in a way warning us about this growing impatience.

    Instead we need to work on customization, addressability and layering. I also believe in contrast. All of us suffer from herd mentality to varying degree. Clearly we need to know both results. We want results that are common and we want results that are for us. This has been implemented by Google as Web History. But I would like a more open approach.

    I would like a third party plugin to watch what I am clicking on Google and then show me its own estimate of how relevant the result might be for me.

  21. Hi, Chris.

    I feel that Page Speed should be a major factor in Page Rank. I have worked very hard to keep the page size on my site (www.tellout.com) to around 10 KB, and most pages (I have 463)download completely, including pictures in 1 second or less.

    I get fed up of sites that keep you waiting for what seems like an eternity to see their material. I have one friend who boasted his web site which was a course manual on photography for his students had only 1 page but 180 equivalent pages long! I never did manage the patience to wait for it to open completely.

    Webmasters should, in my opinion, also split pages when they grow as I have done from 1 to 1A, 1B and 1C if necesary, just so that they will load easier and quicker. My server gives me each page length and a program like http://www.submitexpress.com (which is an excellent free resource) tells me how long each page takes to load.

    Hope this helps,

    Ron Meacock

  22. ron

    At least this might get rid of those idiots who fill their index page with flash & other animations +background sound.Hell for people that just looking for information with slow connections on older computers.

  23. In practical and usability sense, the faster the site loads the better, so that you don’t lose the visitors. Just a marketing perspective!

  24. Instead we need to work on customization, addressability and layering. I also believe in contrast. All of us suffer from herd mentality to varying degree. Clearly we need to know both results. We want results that are common and we want results that are for us. This has been implemented by Google as Web History. But I would like a more open approach.

    I would like a third party plugin to watch what I am clicking on Google and then show me its own estimate of how relevant the result might be for me.

  25. Should one have to reduce the quality of the site to gain a good ranking, by reducing the image quality and thus the visual impact of a site may have an negative impact on visitor satisfaction. I suppose there is a trade off between the visual and the speed, but who makes that decision. This question will have to be asked at the development stage between the client and the developer. We will wait and see.

  26. Well it’s 2010 and Google wants add more problems I think it’s hard enough out there without all these other enhancements or additions we have to be aware off. Only a couple months ago Google announced it was going to scrap Google page rank I think that would be a big mistake on their part. For example I have a blog and I have worked hard to get goggle rank 4 in only six months http://www.specialist-gifts.biz regarding the speed thing I just wonder how they are going to work it will they give less presence on the search engine if it take four seconds we will put you on page three don

  27. Guest

    The main factor that many cannot see is the ease with which site speed can be increased, without a significant financial penalty. Simply modding a site to reduce file size is the first step. Reduce images and use gzip where possible- check your site with firebug (it’s a very good, intuitive tool). Remember that the internet is a very big place and caching of sites will increase site speed without any increase in spend on website development/ hosting! I’m just about finished on a 2 week stint with our main website, reducing the size of files and optimising html for faster page load. Think the site’s running 50-60% faster now! Will now be working on images, before considering caching and optimising flash further…

    Richard

  28. Google can do what they want I am keeping my heavy flash site! Its pretty and its staying. ;)

  29. Slow webpages are bad for the web owner regardless of page rank. Internet users, myself included do not wait more than 10 seconds for a page to load before moving onto the next.

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