These Are The Customer Fears Your Ecommerce Business Must Ease

Chris CrumeCommerce

Share this Post

People are more willing to shop online than ever before. Demandware found that online shoppers bought more in less time during Q1. Still, as sophisticated as ecommerce has gotten over the years, there are still reasons people avoid it and continue to be afraid of it.

Sitejabber has an infographic (via Social Media Today) that looks at what people fear most about ecommerce transactions. These should be kept in mind when considering the functionality of your own site. You'll want to look for ways to put these fears to rest when people are considering doing business with you.


We recently looked at another infogrpahic from Acquity Group talking aobut the next generation of commerce. It maintains that delivery transparency and faster shipping speeds can help businesses gain new customers and boost loyalty.

Shopping cart abandonment is still a major issue, and indeed unexpected shipping costs are frequently a main cause.

Image via Sitejabber

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.