These Are The 10 Videos Webmasters Need To Watch, According To Google

    June 25, 2012
    Chris Crum
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Google has updated its Webmaster Academy site to feature more videos. Some of the videos on the site are old, but some are brand new. None fo them are incredibly long, so if you have a few minutes to spare, I recommend watching all of them.

Some webmasters are pretty used to videos from Google’s Matt Cutts, and he does appear in some of these, but there are also some other faces in the mix.

Of course the site itself has complementary information to go along with the videos, but watching the videos themselves is a good start. Here they are:

Google’s Matt Cutts explains how search works:

Jen Lee of Google’s search quality team explains how to find your site on Google:

Cutts talks about snippets:

Alexi Douvas from Google’s search quality team talks about creating content that performs well in Google search results. It’s worth noting that this one was uploaded just today (post Panda and Penguin):

Michael Wyszomierski from Google’s search quality team talks about webspam content violations:

Betty Huang from Google’s search quality team talks about how malicious parties can spam your site:

A hairless Cutts (for more on that story, see here) discusses how a site that focuses on video or images can improve its rankings:

Lee talks about using sitemaps to help Google find content hosted on your site:

An introduction to Google+:

Cutts and colleague Othar Hansson discuss authorship markup:

  • http://www.seonorthamerica.com Tom Aikins

    All of this stuff is just generic crap. Create great content and people will find it and link to your site. What BS. How can they say stuff like this with a straight face? Everybody knows it’s all about links but the Google people can’t say this. Read the original patent they got from the government. It’s all about how they rank links and links are the key to page rank. And authorship. I’ve followed everything they’ve said to do in regard to having my authorship show up with Google and nothing has worked. Nothing. It’s all BS. These guys are just all about the money and that’s it.