There’s No Such Thing as Half way Optimal

    September 17, 2007

Just a quick rant for those who would rather debate than execute and implement.

Optimal is the best case scenario in any given set of circumstances.

Optimized is creating a site that gives users and bots what they are looking for realtime, and IS an ongoing process (show me a site that has too much content or too many links…I dare you.)

The process of someone that practices GOOD SEO (an optimizer) is balancing optimal solutions (which are generally the “ideal solution” within a vacuum of no variables) with all the other variables that impact the web, business, and marketing decisions that form the strategy of how a company website is operated and budgeted for in real time.

SEO is not voodoo – it is making informed decisions based rules and experience and applying them to complicated sets of variables to create a process and strategy that has the highest likelihood of success, and adjusting the strategy quickly and effectively as new information becomes available.

SEO’s don’t work within a vaccuum – which is why it is important to let your SEO know about your strategies and implementation. Optimal solutions aren’t always IDEAL solutions based on things like budget, risk, and ROI. Please understand that proper SEO is about more than meta tags and anchor text:)

OPTIMIZATION: The search for the best solution among alternatives, or the extreme value of a variable or a function. –

What’s your definition of optimal, optimized, and an optimizer?