The Yellow Pages Association has introduced a new website that allows people to opt out of receiving phone directories.
The new website, Yellowpagesoptout.com, allows people to select which phone directories they receive, or stop deliveries entirely.
"Our industry is taking a giant leap forward today by launching a clearinghouse site for consumers to control the delivery of directories," said Neg Norton, president, YPA.
"The site, supported by directory publishers across the country, illustrates our ongoing commitment to not delivering a directory to someone who doesn't want one."
Features of Yellowpagesoptout include:
*Images of directory front covers and information about deliveries, so people can decide which directories to include in an opt-out request.
*An email confirmation about the users' selections.