The Weather Channel said today it has launched a redesign of its website, weather.com aimed at offering users a more localized and customized experience.
"The weather.com redesign is all about consumers and creating a site that addresses how they want to view the weather," said Monisha Longacre, vice president of product strategy and development for The Weather Channel.
"Consumers were having trouble finding certain content on our site, so we surfaced the valuable information they were looking for in the navigation, and we created customizable tools for a comprehensive user experience."
New features on weather.com include:
*More intuitive navigation making it easier for users to find content.
*Local weather related to a specific place such as Wrigley Field or Disney World.
*Saved locations which allow users to add up to three areas to find current weather information.
*The ability to share widgets and embed weather forecasts and maps on Facebook, Myspace and blogs.
*iWitness Weather - users can share their weather story by submitting both photos and videos through a new streamlined upload process for user-generated content.
The weather.com's homepage and its local weather page account for more than 50 percent of the website's traffic. The site attracts more than 40 million unique visitors each month.