The Symbiotic Relationship Between Bloggers and Journalists

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Tom Curley, the head of the Associated Press, said in an interview that the future of news is online.

More importantly, he also discussed the rising importance of weblogs. Indirectly citing Technorati’s recent estimate that there are 4 million bloggers creating 400,000 posts per day, Curley said…

“That works out to roughly 16,000 posts an hour, or about as many stories as the AP sends out in an entire day,” he said. “It will get even tougher to be heard above the roar of the Internet crowd, and the business bets will have to be for greater stakes.”

Still, Curley predicted current news giants will survive…

“The bloggers need a baseline of facts and professional analysis on which to base their work,” he said. “Imagine Drudge without somebody to link to, or Wonkette without somebody to poke fun at. It’s a new community that’s forming in the news and information space. The “neighbors” may not all like each other, but we’re all part of the same network, like it or not.”

The relationship between bloggers and journalists is indeed becoming a symbiotic one. For more, read the Bird’s Eye View and this OJR article.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

The Symbiotic Relationship Between Bloggers and Journalists
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