The Socially Connected Hispanic Consumer [Infographic]

    April 20, 2012

The growing hispanic population in the United States is showing a huge presence on social networking sites like Facebook and Twitter and are in fact, becoming a fundamental component of American business faster than any other group. Nielsen, the television survey people, have published a report on the growing Latino population in America and their impact on society as we know it.

To complement the report, which is titled State of the Hispanic Consumer: the Hispanic Market Imperative, they have also designed and published the following infographic. It’s filled with demographic information relating to internet usage, blogging, social network profiles, and brand relationships.

Take a look at this graph on US population growth from the folks at Nielsen:


Now dig into this infographic: