The Secret to Getting More Diggs?

Every content site wants its stories to reach the front page of Digg. And why wouldn’t they? It can be a tremendous source of traffic. How do you do this though?

You encourage your users to Digg your content.

At least that’s what UK’s Telegraph does, and it seems to be working. The site has a widget that not only displays its most “dugg” stories, but encourages readers to digg their favorite stories.

"This in turn helps Telegraph stories to move up the Digg rankings, meaning that more should reach the front page. Looking at the Hitwise data, the strategy seems to have worked," says Hitwise’s Robin Goad. "As the chart below illustrates, the amount of downstream traffic that Digg sends to the Telegraph has increased significantly over the last 12 months."

Goad shares another interesting chart as well, looking at the top ten sites that have the most content "dugg." Anybody who has spent more than a sliver of time on Digg will not be surprised to find Cracked topping the list.

The fact that this list is dominated by US sites could be construed as a testament to Telegraph’s strategy as well. It has only slightly less that Cracked, and Digg has far more users in the US. Seven of the top ten are American sites.

There are 7 Comments. Add Yours.

chris
February 12, 2009 at 8:11 pm

very informative, thanks
Darren Tan
February 12, 2009 at 10:19 pm

What i’m afraid is that a webpage’s loading time might be reduced due to the heavy widget.. Good sharing anyway.
John
February 12, 2009 at 10:53 pm

Makes sense. Tell visitors what to do and guess what? They’ll do it!
techknowl
February 14, 2009 at 1:59 pm

Digg traffic has less conversion rate ( In my case ) . I m getting more revenue from natural search engine traffic . But it really helps in improving traffic rankings in various sites like Alexa . compete etc . In my 2 years of digging , I experimented with anchor text ,description etc . But unfortunately the results were pathetic .
SEO Joe
February 15, 2009 at 6:13 am

Content sites like The Telegraph monetise using page views so any traffic is lucrative.

That said, I’m working on ways to target traffic that brings in more page views per user, which is quite a challenge.

I work for a UK rival of The Telegraph and this makes me green with envy.

Thanks for sharing.
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