The Rise and Fall of RIM [Infographic]
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It never ceases to amaze me how fast the tech industry is evolving. Companies cannot afford to sit back and revel in success, or the start-up competition will quickly overtake their market share. Constant innovation is key to maintaining a lead, as companies such as Yahoo! and Myspace found out this past decade.
Nowhere is this lesson more instructive than in the realm of cell phones, where one key innovation, the iPhone, turned the entire industry on its head. The trend in phones turned from progressively smaller, thinner phones toward progressively larger, more powerful ones. Phone manufacturers were forced to think on their feet and adapt immediately or be left lagging behind. Nokia’s CEO admitted last week that even low-cost feature phones are facing fierce competition from smartphones.
It’s odd then, that the makers of what was arguably the original smartphone have fallen so far. When Research in Motion (RIM) released their first Blackberry phone, it was an instant hit. By 2007 the company was the undisputed leader in providing phones to businesses. But, as with other phone manufacturers, it was blindsided by the iPhone revolution. A report last week suggests that RIM might be so far behind as to fall back into the last-ditch effort tech companies have: software and patent licensing.
The folks over at MBA Online made this handy infographic that demonstrates just how far RIM has fallen:
Created by: MBAOnline.com
Do you still use a Blackberry? Is there any way for RIM to make a comeback? Let me know in the comments below.