The Real Value of Communication
Headline findings from the 2005/2006 Communication ROI Study from employee benefits and HR consulting firm WatsonWyatt:
- Companies that communicate effectively have a 19.4 percent higher market premium than companies that do not.
- Shareholder returns for organizations with the most effective communication were over 57 percent higher over the last five years (2000-2004) than were returns for firms with less effective communication.
- The 2005/2006 study found evidence that communication effectiveness is a leading indicator of financial performance.
- Firms that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
- Companies that are highly effective communicators are 20 percent more likely to report lower turnover rates than their peers.
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.