Has Yahoo Improved Its Homepage? Many Think Not.

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Yahoo has been testing various redesigns of its homepage for months, but now it has announced the “new Yahoo experience”.

Note: We’ve updated this article from its original form, and since it was first posted, the negative comments have flooded in. While you will typically see this with any redesign of a major property, we’re not seeing a whole lot of positive ones to balance them out.

Anything you do like about it? What do you or don’t you like about the revamp? Let us know in the comments.

“Over the years, Yahoo! has evolved from a directory of links to a place that helps millions of people go about their daily habits,” a spokesperson for the company told WebProNews on Wednesday. “Beginning today, you will start to see a new Yahoo! that’s designed to be more modern, intuitive, and personal, and I wanted to make sure you got the news from the company.”

Here’s what the homepage looks like now:

New Yahoo homepage

New features include:

  • A newsfeed with infinite scroll
  • Newly designed apps for stock quotes, sports scores, weather, Flickr photos, friends’ birthdays and horoscope
  • Yahoo and Facebook login, which let you see personalized articles based on what your friends have shared
  • A more consistent experience across the web, smartphones and tablets
  • Under-the-hood improvements to speed things up

CEO Marissa Mayer wrote a blog post about the new experience.

“Designed to be more intuitive and personal, the new Yahoo! experience is all about your interests and preferences,” she says. “Since streams of information have become the paradigm of choice on the web, we’re introducing a newsfeed with infinite scroll, letting you experience a virtually endless feed of news articles. Whether you are a sports fanatic or entertainment buff, you can easily customize your newsfeed to your interests. And, to make Yahoo! even more social, you can log in with your Yahoo! or Facebook ID to get articles from thousands of news sources as well as those shared by your friends.”

“Because you come to Yahoo! everyday for must-know information, we’ve also introduced newly designed applications,” she adds. “From your local weather forecast to Facebook friends’ birthdays, you’ll always have the information you need. We’ve also refreshed some of what you love most — including our Yahoo! editorial features, and the daily snapshot into popular trending web searches.”

Mike Kerns, VP, Product, discussed the new Yahoo experience in more detail in a post on Yahoo’s blog.

“To view more personally relevant content in the newsfeed, just sign in with your Yahoo! or Facebook ID in the upper right corner of your screen,” he explains. “The newsfeed defaults to a ‘blend’ of story types, but also allows you to filter your view through a handful of popular categories, such as news, local, entertainment and sports. For additional choices in the newsfeed filter, just click the ‘More’ button to choose from other categories that interest you like business, technology, politics or science. If you want to see fewer stories about a particular topic in the future, hover your cursor to the right of the story and click on the ‘X’ button. And remember, the more feedback you provide, the more personalized and relevant your experience will be.”

New Yahoo

new Yahoo

“In addition to seeing news stories that your friends have read and shared, you can easily share with them,” he says. “When you come across a news item that you’d like to share, hover over it to view a button that allows you to share the story via email, Facebook, or Twitter.”

New Yahoo

There are a total of seven new applications on the right side of the screen for: weather, stocks, sports, friends’ birthdays, horoscopes, Flickr photos, and popular videos from Yahoo. These can be personalized by hovering over the upper right side to clic the gears icon.

“For example, getting ready for March Madness? Add your favorite teams to the Sports application to catch up on the latest scores,” says Kerns. “Keeping an eye on your investments? To view stock quotes, click on the gears icon in the Quotes application to integrate your portfolio, look up quotes, or add new stocks. Travel often? Add as many cities as you’d like to the Weather application.”

Customize new Yahoo

You can also click the “x” button in the upper right corner of the application box to remove the application, should you see fit. There’s a “restore all” button a the bottom if you want to bring it back later.

As mentioned, the new design is consistent with the mobile experience, which lets you swipe through the “Today” stories. You can scroll down the newsfeed, and swipe left to take action on the content (like share it). You can also swipe left to access the applications.

Yahoo Mobile

The new design is in the process of rolling out in the U.S. Mayer says they’ll be making additional (but unspecified) changes in the coming months. We’re already seeing a lot of feedback (sadly, most of it is negative). It will be interesting to see how Yahoo responds.

Yahoo has indicated that it is focused on search, as it released its Q4 and full year 2012 earnings helped significantly by it. Whether or not Yahoo’s future search plans include Microsoft remains to be seen. Even if Yahoo wants to abandon the companies’ “Search Alliance,” Microsoft will do its best not to make it easy.

Right now, Yahoo needs to be concerned about keeping users on its still massively popular homepage. Yahoo has a realtime counter that shows how many people have visited the homepage up to the current time on any given day. At the time of this writing, tt’s just 8:40 Eastern, and it’s already received nearly 40 million views today so far.

What do you think of the new homepage? Let us know in the comments.

Has Yahoo Improved Its Homepage? Many Think Not.
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  • http://yahoo David Beausoleil

    This new homepage sucks. It’s hard to read, only tells me in one place how much mail I have, and no options to customize it to my liking. I have no use for the finacial apps, OMG, or sports. In fact I only use a few. Please Change back.

  • http://NewYahoowebsite Richard Maleck

    Very bad. Do not like to look through the grey screen to try and find out what the photo is behind it. Wh would think that obscuring photos on their web site is a good idea?

  • Richard Bailey

    I am totally dumbfounded as to why you have changed your yahoo homepage. I realize your new CEO has to do something to earn her keep but she’s messed with something she shouldn’t have! Now on my left side of the homepage are a bunch of Favorites listed that I can’t change or delete like News, Movies, Autos, Shopping, Travel, Games, Sports, Fiance! Why you didn’t carry over my favorites from my old homepage is a major blunder. Now I have to click onto more favorites first to go to Google and Mega Millions and the rest of my favorites are on the bottom of my favorites list. How do I add or delete favorites now???
    Please reply,

  • http://www.sbwebcenter.com Steve

    I think psychologically most people do not like the new look because it’s something new and different. Once people get accustomed to a certain look, they don’t like change unless the previous design was horrendous.

    Maybe it’ll take a little time to get used to. Or, maybe it is a change for the worse. I’ll wait to make my assessment.

  • Brian

    Wont use it anymore as my homepage. It’s hard to use now. Sad…

  • http://www.kozmikhoroscopes.com/ dave ryan

    Dear old Yahoo has at last fixed some of the incredibly irritating bugs and non functioning buttons on its old design, giving me hope it may even yet recover some of its old glories, there must be a place for human reviewed websites which Yahoo at one point had sewn up.

  • http://lizzieschristianbookstoreandmore.com lizzie ducking

    Not happy with it; writing too large and now you have to click on more to find other things that you want. It is inconvience.

  • http://www.jonsie.origamiowl.com David

    The layout is horrid. I can no longer quickly scroll to my area of interest and local news…..have no idea where it went.

    The banner through the pictures is the most obnoxious thing I have ever seen.

    This is hard on the eyes and simply confusing. You should at least give users the choice of the new vs old design. Looks like I have to find another homepage.

  • Connie

    I HATE THIS MESS!! I’m changing my home Page to MSN. I’ve always used Yahoo as my home page, but this new design is simply awful. Why not give us a choice of using it or going back to the old Home Page? The infinite scrolling is unbearable and there’s so much clutter! The color is really hard on my eyes. I want my old Home Page back!

  • Mr C

    Awful! Glad I saw all those Bing commercials on TV so I know of something else to try. Was always a big Yahoo user but just can’t stand the site of this new homepage. Hate to switch but this is just too busy, all over the place and purple!

  • who me


    any good SALESMAN or company that makes and sells a product knows if you are trying to sell a product, the first thing that must be done and what draws people’s interest to the product is IT MUST BE MADE TO LOOK APPEALING, If customers don’t like the looks of the product. chances are they will not be drawn in or very concerned about the other “benefits” of that product.

    With that said …

    The new page is the worst they have come up with yet, the overall design, lack of organisational together with lack of color scheme and overall setup is bad BUT what tops the worst of the worst list is the way they have the captions “pop up” over the bottom of pictures for the news items …It is so bad it gives me a headache just after 5 or six pictures.

    Yahoo better switch back FAST they are losing Home Page users by the droves with this royal screw up

  • mark

    I fully understand that change is almost always met with some hesitation. Its just human nature. But honestly, I hate it. It is cartoon-like. It is harder to read. It seems less easy to customize (though that may be its newness.) And I really don’t see where it improved much of anything. I am generally patient with change, knowing I’ll adapt and probably enjoy it, but I am another person who is seriously thinking about finding an alternative before I ever get that far.

  • Alexander

    I had hope for Marissa Mayer but if this new Yahoo home page is her contribution then my hope was misplaced. The infinite scrolling of news is irritating. The top five or six stories in each category in in the old home page enabled you to scan the news quickly and select more if you wanted to. The new home page reminds me of the way USA Today recently messed up their app. Too bold, too big, too much white space, too jumbled up and too confusing. Also reminds of how Yahoo toally trashed their at the time very popular financial message boards a few years ago. I have been using Yahoo as my home page for 15 years and now I am looking for a new one. I hope they don’t mess with the financial screens.

  • Marky Mark

    Right now it looks like about 120 who hate this versus maybe 5 who like it.

    First they destroyed Yahoo mail and now this.

    Marissa Mayer needs to go.

  • lisa

    I hate this new format. I will not be using it again.

  • Caellyn

    I hate the new yahoo homepage. It is chaotic and disorganized. I like have categories like it had before. I’m looking for a new homepage. I have a couple of new ones I’m trying out.

  • Blugill

    Awful! Glad I saw all those Bing commercials on TV so I know of something else to try. Was always a big Yahoo user but just can’t stand the site of this new homepage. Hate to switch but this is just too busy, all over the place and purple!

    The new page is the worst they have come up with yet, the overall design, lack of organizational together with lack of color scheme and overall setup is bad BUT what tops the worst of the worst list is the way they have the captions “pop up” over the bottom of pictures for the news items …It is so bad it gives me a headache just after 5 or six pictures.

  • Emmett

    Do not like the new Yahoo page, like the last version with bullet points for fast scanning. This is cumbersome. Huge opening for Microsoft and others.

  • Slycat

    The new site is truly awful. I will seriously have to think about dumping yahoo and it’s mail service. Need to give an option to go back to old version.

    • Marky Mark

      Thankfully there is a way to go back to the old classic Yahoo email (the new look is hideous as well). I understand that the smartphone market is growing – but there are still billions of computers in this world too.

      BGR pulled this nonsense a few months ago – I stopped reading after they went to the 33/33/33 look.

  • http://www.kevin-negrete.com mike henkel

    if it is not broke do not fix it!!!!! i want my old homepage

  • Dana

    I hate the new website. It is just too busy.

  • Roger

    The new home page design and content represents the “social network” view of the internet (and humanity) run amok. Great… It looks like a desperate attempt to generate more income dressed up as an “improvement.” Individually adjustable, my ass! There’s nothing attractive or functional in the design changes. On the contrary, those looking for quick-to-read or check headlines across a variety of topics are now excluded. Yeah really, people are going to scroll down an endless series of expanded headline pieces. And now, even the top center picture is partially blocked by a wide banner, often blocking the essential content. People who think of this stuff are really out of touch wih humanity.

    • Jeff

      I agree with Roger’s assessment. This redesign doesn’t fit my web surfing habits at all. Fortunately, they haven’t messed with news.yahoo.com yet. I prefer that site to www.yahoo.com anyway. I’m also surprised that they didn’t stop with the highly saturated colors all over the page, especially the liberal use of Yahoo! purple. It fights with the bright blue hyperlinks and the cartoon-y icons on the left. Every time I move my mouse over a link or a picture, some other image jumps out at me. I’ve always believed that good web design gets out of the way of the content. But this new interface keeps getting in the way.

  • TR

    The new page makes me feel like I’m playing my 5 year-old’s Leapster 2.

  • Faye Shamblin

    NO i don’t like all these ads and articles on my home page I liked the system the way it was that is the reason I chose Yahoo to be my home page Please return me to the original yahoo was before this mess on the page now.

  • Mike Hunt

    Hate the new homepage. Hate the color scheme, like the old better.

    Hate the annoying infinite scrolling. Bring back the old

  • Jules

    I absolutely HATE everything about the new layout! I hate the childish candy colors, the font, the infinite news scroll, everything! Please bring back the old one. If it ain’t broke, don’t fix it!!!

  • Debbie

    Do not like the new homepage. Too busy !!! and too much color, like a child’s homepage. Please bring back the old homepage !!!!

  • http://yahoohomepage lee

    I do not like the new home page it’s hard on my eyes something to do with the color.

  • http://yahoo.com DJ

    I hate this new page!!! Its terrible and I dont like my news all mixed up. I’ve had Yahoo as my homepage for years. I didnt like the switch back in 2009 but I got used to it. That said, this change is too much. It might be great for smart phones but its not great for me. Im switching my homepage to MSN.com. Im not a big Microsoft fan but at least their page is closer to the Yahoo I used to love. If they change it back I will too. This is a sad day.

  • Marky Mark

    140 opposed – 6 for the new design.

    96% failure rate, Yahoo.

  • Kirk

    No, do not like the new home page. It is more difficult to find the places I like to go to, more obnoxious to read the quick synopsis on the stories at the top of the page. I do not like it at all.

  • Dan

    Awful, just awful. Like many here I will be switching my homepage for the first time in 12+ years. A shame. Not that their writers/stories have much going for them anyways..

  • Habibah Amatussalam

    Whose idea was this? Who asked you? The new design, colors and layout are awful. I prefer to have my headlines where I can choose which to read. This new design means I have to scroll forever to even find out what’s out there. It wasn’t broken before, now it is.

    • Barbara

      I agree. Yahoo has been getting worse and worse. This is the worst so far. Too much junk one one page and you have to look thru all of itto find what you need. I tried to personalize my settings and had little success – couldn’t get rid of some things or weather places (that I didn’t even put there) or move things around. I HATE it!!!!! Trying to find an alternative at this point.

  • Brock

    I just wish they would get rid of that transluscent white strip on the top image slider.

    Totally BAD idea.

    It looks like a frosty strip of tape that obscures my view from what I should or want to see.

    Please get rid of it.

  • Brock

    I do not like the colors either.

    They hurt my eyes and are not a pleasant set of colors.

    The colors do NOT work well together.

    Think I’ll switch over to MSN homepage.

  • Brock

    Think I’ll just switch over to ca.yahoo.com

    The Canadian version.

    • Curtis S

      Thank You Brother! Oh Lord Thank You. Bless you, Bless You, Bless You. I am free of the purple and pink!

      • BK

        thank you!!!!!

  • http://www.onlyhangers.com Ron

    I liked the old version better. I hate to have to scroll down down so far to find the story I’m interested in reading. I like how MSN lays out their homepage much better with everything right there in front of you on one page.

  • alex

    this sucks!!! all of it. change it back please

  • Johnny Money

    How do I change the new yahoo homepage colors. I’m older than 3 so I find the purple very annoying and tasteless.

  • Georgia Arrants

    Too busy!! Don’t need all that stuff.

  • http://gogle terri muzzy

    i like the old verson better.

  • Kristy Johnson

    I went to look at the news this morning and found that it was nearly impossible. Takes up the whole screen for the things that used to be small and I could quickly glance at what I thought was interesting. I will be changing what I use for a homepage. The new one sucks!

  • Paul

    Miss the “Unread” option in the email, which gathered all unread and made them available as a group, independent of date. Have to scroll through everything now to find the one I’ve missed, if I have been away a few days and a large number of emails have amassed.

  • Debbie

    I HATE it!!!!!!!!!!!!!!!

  • Mark Singleton

    The purple is HORRIBLE. The colors, which cannot be changed are awful.
    The whole page looks designed for a tween girl. UGH. Yahoo is apparently WANTING people to leave them.

  • Pat

    Absolutely AWFUL!!! Please put it back the way it was!!!

  • Lisa Norooz

    I liked the former Yahoo page much better and the old layout. I do not at all like the new colors either. It’s annoying!

  • ssteinhoff_99@yahoo.com

    new yahoo is crap! please change it back!I will shut done my account if im not given an option to switch back!!!!!!!!!!!

  • Rich

    what a mess ! …I do not want to sift thru EVERYTHING that happens in the world.. I only want SOME things … Waht is a better search engine to switch to ?

  • Michael Maturlak

    guys go to yahoo homepage, click on help, click “can I go back to old version” (which btw you cannot) click feedback and let yahoo know how horrible the new site is. Maybe when they see how many of us are switching to other sites they will bring back what should have never been changed!

    • Curtis S

      No dice: You cannot switch back at this time. IE you are stuck with this pile of shit, and must cope so that we can milk Ad revenue off of your anxiety.

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