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The Pandora Solution: Better, Not Popular, Search

An exclusive chat with Pandora's CEO on search

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As the search engine world gets ready for its big-deal conference, Search Engine Strategies: San Jose in August, we tapped the deep intellect of Pandora CEO Tim Westergren for his thoughts on the future of search.

Fortunate attendees of this year’s SES San Jose starting August 18th have the usual opportunities to hear from some of the best known and insightful minds in the search industry. Among the usual substantial selection of content tracks will be the Orion Keynote Panel: Technical & Information Giants.

Our readers will recognize names like Matt Cutts, Robert Scoble, and one-time SES host Danny Sullivan from the list of panelists. But while they may already enjoy the intelligent music service Pandora on their computers and iPhones, the people behind Pandora may not be as familiar to regular WebProNews visitors.

We’ve remedied that courtesy of an email interview with Tim Westergren, on the topic of search. Here’s our exchange:

WPN: Since you’re participating in a panel on building technology, and search’s part in that, where do you see a need for something in search that has not been built yet?


Tim: I

The Pandora Solution: Better, Not Popular, Search


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  • http://www.gogimon.com search agent

    Very interesting article. Everybody seems to be attacking Google by saying popularity of a site and its back links should not be the main criterea for placement on SERPS. This is of course a lot of rehtoric as there can not be a more basic reason to list sites other than their popularity. Its also clear that Google has other factors in its secret algoritm though popularity is probably very high up there.

    Its hard to figure if Google is being attacked or there are other real factors involved here.

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