The Not-So-Effective Cover Letter
Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your problem with cover letters?” Here’s what I found out.
Jobseekers claim all the pertinent information is included in the resume. Translation: “I don’t know how to write an effective cover letter so I just scrap it.” Hiring managers say cover letters serve no purpose. Translation: “Jobseekers don’t know how to write an effective cover letter so I’d just as soon not be bothered.”
Top 3 Reasons Most Cover Letters Don’t Work
1. The one-size-fits-all method. Hiring managers are extremely jealous. Although they are aware you are courting other companies, they want to know that you at least care enough to hide it.
Solution: Avoid form letters. Instead, customize each letter with the hiring organization and the position in mind. Here’s an example.
“With over nine years of HRIS and human resources experience, I have had the opportunity to contribute strong, sustainable improvements within the HR functions, particularly in areas of systems development, implementation, and maintenance.
When I read the job description posted on your corporate website, I was immediately drawn to the similarity between your requirements and my experience. In particular, I meet your prerequisite for an HRIS Specialist who has the ability to train end users effectively in a variety of applications and processes. From my enclosed resume, you will note that I approach end-user training with a patient, diligent manner.”
2. I want, I need, I must have. Me, me, me. That is the approach many candidates take when writing their own cover letter. This self-centered approach, without a doubt, backfires every time.
Solution: Focus the letter on how you can benefit the hiring organization. Here’s an example.
“The following are examples from two different employers that illustrate my ability to integrate time- and cost-saving solutions for the HRIS infrastructure:
3. Taking a “pretty please” approach. No one wants to hire a desperate jobseeker.
Solution: The tone of the cover letter must be kept on a professional level. Here’s an example.
“In addition to technology and problem-solving skills, what I also offer is the ability to create and maintain data tables, structures, files, interface requirements, and data integrity protocols for ongoing administration.”
Cover Letters Can Win Job Interviews
Persuasive, targeted, and commercial-like cover letters fare well. And that is exactly what a cover letter is-a commercial, starring your experience.
Certified in all three areas of the job searchCertified Interview Coach (CIC), Job & Career Transition Coach (JCTC), and Nationally Certified Resume Writer (NCRW)Linda Matias is qualified to assist you in your career transition, whether it be a complete career makeover, interview preparation, or resume assistance. You can contact Linda directly at email@example.com or visit her website www.careerstrides.com for additional career advice and to view resume samples.