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The Most Searched For Terms of 2009

Facebook Tops the List for the First Time

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Experian Hitwise announced that it has found Facebook to be the top search term overall for the year 2009 after analyzing the top 300 search terms for the year. This is the first year Facebook has been the top search term, and it accounted for 0.67% of all searches, according to the research firm.

Variations of the term Facebook actually accounted for four of the top twenty-five terms, the firm says. "Facebook" itself moved up from the 10th spot in 2008 to the top spot in 2009.

Although MySpace has taken a lot of flack in recent memory, as Facebook has gained popularity, MySpace was still the second most-searched term in 2009, according to Experian Hitwise. It had been the top term for the previous three years.

Following MySpace on the list was Craigslist, YouTube, and Yahoo Mail. "Analysis of the search terms reveals that social networking–related terms dominated the results, accounting for 2.48 percent of the top 300 searches," a representative for Experian Hitwise tells WebProNews. 

"Adding up common search terms — e.g., facebook and facebook.com — Facebook terms accounted for 1.09 percent of all US searches," he says. "MySpace terms accounted for 1.02 percent, Yahoo terms accounted for 0.95 percent, Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent."

Experian Hitwise - Most Searched Terms

Google was unsurprisingly the top-visited website for the second straight year, accounting for 6.7% of all U.S. visits between January and November 2009, according to Experian Hitwise. Yahoo Mail accounted for 4.44% of visits, followed by Facebook (4.26%), Yahoo (3.36%) and MySpace (3%).

"Adding up common properties — e.g., yahoo.com and mail.yahoo.com — Yahoo! properties accounted for 10.60 percent of all U.S. visits," the representative says. "Google properties accounted for 9.93 percent, and Facebook properties accounted for 4.26 percent. The top 50 Websites accounted for 39 percent of all U.S. visits between January and November 2009."

As the landscape of the social media industry continues to change, it will be quite interesting to see how these results stack up to next year’s. It will be particularly interesting to see how MySpace and Yahoo fare.

Related Articles:

> What the Most People Watched on YouTube in 2009

> The Definitions That People Didn’t Know in 2009

> What People Talked About on Twitter Most in 2009

The Most Searched For Terms of 2009
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  • http://www.scottrobertsweb.com Scott Roberts

    Did I just read the article correctly? Is anyone else just as shocked as me that the top 10 searches for the past two years have been WEBSITES…can’t people just type in websitename.com in the address bar? I’m surprised that terms such as “Michael Jackson”, “Obama”, and “Twilight” or “New Moon” aren’t even in the top 10.

  • http://spartanseo.com Seattle SEO

    In response to Scott Roberts: Ever wonder how many people search for Google on Google? There are reasons for this if you think about it. Sounds pretty dumb on the surface though…

  • http://www.antislipshoesx.com shoesforcrews com

    Yes, I often use google.google brought me happiness

  • http://www.server-support-company.com/ server support company

    Right. facebook boomed late 2008 and entire 2009. Today there are a lot of spams happening there. Even your with personal profile

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