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The Most Loyal Traffic Comes from Facebook

Readers from Facebook Come Back More Often

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There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site. Visitors that went to a site four or more times in one week were considered loyal users.

Loyal Readers - Where they come from

By a wide margin, Facebook led the pack in providing loyal traffic. 20% of all visitors from Facebook visited the site four or more times per week. Digg was second with slightly over 16%. Digg was followed by search engines: Yahoo, Google, then Bing with 15.89%, 11.84%, and 11.74% respectively. Finally, Twitter came in at 11.08%.

"While Google naturally wins in sheer numbers, if a website owner can drive a thousand people to their site via Google, or they can drive the same number via Facebook, Facebook seems to be the way to go for creating a loyal reader," says Chitika.

The sheer popularity of Facebook and the time spent on the site must play crucial roles in driving repeat traffic. When a user frequently checks for status updates, they are likely to see new posts made from Facebook Pages they are subscribed to. This shows that creating a Facebook page can have a great effect on content publishers.

Twitter has historically been harder for users to manage and keep up with. That may change, however, once the Lists feature reaches the masses.

The Most Loyal Traffic Comes from Facebook


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  • http://www.writtenbysumer.com Britt Urbach

    The chart above is right on! We’ve received the most clients from facebook than any other social media website. Although we’ve received slightly more visitors from Digg and Stumbleupon, the viewers have not converted into customers the same way they had through Facebook.

    I’d have to say that the above study is right on.

  • http://myparadisespa.com/ Guest

    WHY AM I NOT GETTING THIS???
    Blogs I’ve done are boosting my Google, Yahoo, and Bing ratings and getting traffic to my web site, but I’m not getting how Facebok can do this. If you do a search with any of the search engines above for Antipolo massage spa, you will see that my classified postings and blogs pretty much dominate the first few pages of the search engines, but, again, I don’t see how Facebook or Twitter can do this. Can somebody explain this to me?

  • Guest

    Dresses4dancing.COM is an online retailer of customizable Prom Dresses,Casual Dressesgrown dressesHomecoming Dresses based out of Columbus, Ohio, that specializes in personalized bridal party tees and apparel. Dresses4dancing.COM has over 20 years of experience in the custom apparel industry.We have grown our business year after year by taking care of our customers, and understanding their unique wants and needs. Only the finest quality garments meet our standards, and we are constantly reviewing new women’s dresses,Wedding Dresses,Plus Size Wedding Dress,Informal Wedding Dress,Bridesmaid Dress,Prom Dresses for addition to our line.

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