The Most Discussed Halloween Candy on Twitter

    October 30, 2010
    Chris Crum

E.Life, a social media monitoring firm, has released an interesting look at what Halloween candies people have been tweeting about the most. Snickers takes the cake. It’s no surprise really. You’d be hard pressed to find a better candy. 

What’s your favorite Halloween candy? Let us know in the comments.

E.Life looked at candy brands being talked about on Twitter from October 20 to October 27. Snickers was the most tweeted about candy with 5,303 tweets over the one-week period. Candy Corn (while not representative of any single brand) came in second with 4,592. Hershey’s was third with 3,591.

E.Life tracked the following candy brands (in addition to generic candy corn): Snickers, Hershey, Reese’s, Twix, Milky Way, Kit Kat, Butterfinger, Nestle Crunch, 3 Musketeers, and 100 Grand. 100 Grand came in last place. I wonder where peanut butter kisses and circus peanuts would’ve came in. 

Here’s a visual look at the results:

 Other findings highlighted by the firm include:

– Snickers was often mentioned in relation to a Halloween-themed commercial, which was tagged by hundreds of people as #creepy. 

– Twix commercials were also discussed often, with comments from a number of women who said they promote cheating and lying.

– Justin Bieber’s fondness for Twix makes #bieberfact the third most common hashtag for Twix.

– Hershey’s Kisses are mentioned more than twice as many times as Hershey Bar

There were a lot of halloween candies left out of the study, but it certainly covers some of the more popular ones. It’s important to realize that not all of the tweets about these candies are positive (such as in Twix’s case). Either way, it paints a good picture of how consumers use Twitter to discuss brands, and why brands should be monitoring this conversation. For tips on doing this, read this article.


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.