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The Infamous ‘Pop Under’

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I’m sure you’ve all seen X10.com’s ‘pop-under’ ad on just about every website imaginable. It has been one of the most successful marketing campaigns in the short history of the Internet, mainly because it’s a new form of impression on the potential customer. No one expects a ‘pop-under’ window.

As annoying as this advertising technique will become, it’s important to realize the design value of a ‘pop-under’ window. For instance, you could utilize a ‘pop-under’ window for website reminders. You could keep visitors informed on upcoming events, updates, and tons more. It doesn’t have to be marketing based at
all!

The code for making a ‘pop-under’ isn’t difficult at all, either. It’s simple javascript that manipulates the focus of two windows. Here’s an example:

<script language=”JavaScript”>
<!–
function popunder() {
pu = window.open(“url”, “target”);
pu.blur();
window.focus();
}
//–>
</script>

Ok, we’re simply constructing a function that will

1) open a window and blur it (send it to the back in the case of a window) and

2) focusing the current window (bring it to the front).

You would replace url with the URL of the window, and target with your desired target window name. It’s a good idea to use the target paramater. If not, you could end up with way too many ‘pop-under’ windows!

Keep in mind that you can use any javascript window.open parameters you’d like for this ‘pop-under’ window. Size, position, address bar, anything. It’s fully customizable.

Now, to call this javascript from your page, you have a couple of different options. You could set the ‘pop-under’ to automatically load when your initial page loads:

<body bgcolor=”#FFFFFF” onLoad=”javascript:popunder()”>

Use the onLoad command to automatically load the ‘pop-under’.

<a href=”link.html” onClick=”javascript:popunder()”>

The onClick command will allow you to open a link while opening the ‘pop-under’.

Now that you can do ‘pop-under’ windows, try to find interesting ways to use them. X10 took a good idea and made it work from a marketing standpoint. Now you should take their idea and make it work for you creatively.

iEntry provides free highly informative newsletters for web developers, IT professionals and small business owners. We deliver 50 million email newsletters per month and have over 4,000,000 unique opt-in subscribers. From our extensive range of email newsletters we can provide you with a selection of newsletters that best meet your interests.

The Infamous ‘Pop Under’
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About Web Development Writer
iEntry provides free highly informative newsletters for web developers, IT professionals and small business owners. We deliver 50 million email newsletters per month and have over 4,000,000 unique opt-in subscribers. From our extensive range of email newsletters we can provide you with a selection of newsletters that best meet your interests. WebProNews Writer
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