Quantcast

The Growth of Web Widgets

Get the WebProNews Newsletter:


[ Technology]

The WSJ has a report (sub) on comScore’s latest study on the growth of web widgets.


Nearly 177.8 million people world-wide viewed Web content in April made with online tools from companies that let people post photos, videos and music on other Web sites, according to data that Web-tracking firm comScore Inc. plans to release today.

The comScore study reveals that photo-sharing widgets are the most popular, with Slide dominating the widget market. However, Jeff Jarvis asks why YouTube is not included on the list…

I don’t understand why Brightcove is on the list but YouTube isn’t; they must be limiting the definition of the widget. As far as I’m concerned, it’s YouTube that spread embedding — thus, widgeting — across the web. I’d define a widget as any embedded content or functionality.

It seems that widgets are here to stay, now we just need to figure out how to use them for marketing purposes – beyond building backlinks.

Care to share your ideas on how widgets could be used for marketing?

Comments

Tag:

The Growth of Web Widgets
Comments Off
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom