The Four P’s of Blog Marketing

    February 21, 2006

Anyone who has spent any time around marketers has probably heard about the profession’s “Four P’s.”

These are the core elements of marketing – product, price, place and promotion. Well, the more I think about it, blog marketing needs its own version of the four P’s. How about these?

The Four P’s of Blog Marketing

Passionate – Write about issues that are near and dear to your heart

Purposeful – Make sure you keep the end in mind; why are you blogging?

Present – Keep an eye on what’s topical today

Positional – Take a stand on an issue and follow it

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.