The FeedButler Digged It

Someone better update that News 2.0 matrix because here comes FeedButler.

The site is an RSS reader with social bookmarking and “non-hierarchical editorial control.” All stories are automatically added if the feeds are submitted by the users. When enough users has marked a new item as “cool’ it is promoted to the front page. Hmmm, sounds familliar.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.