The Expansion of Interchange
Interchange has expanded its technology infrastructure through capacity enhancement in its Los Angeles data center operations, and through the addition of a new data center in Chicago.
The expansion supports the company in its continuing efforts to meet the growing demands of the paid-search marketplace.
The Los Angeles and Chicago facilities are owned and operated by Equinix, Inc. the leading global provider of network-neutral data centers and Internet exchange services for global enterprises, content companies and network service providers.
The full-service data centers provide speed and increased capacity as Interchange expands its Search Distribution and Advertiser Networks, which now include hundreds of partners.
The facilities also provide a high level of reliability and streamlined connectivity to the leading Internet Service Providers (ISPs). This should enable Interchange to continue to rapidly respond to search requests, distribute increasingly larger volumes of local and national advertisers’ sponsored listings, and facilitate and report click-throughs quickly and efficiently to advertisers and business partners.
The company expects to continue to expand its infrastructure to incorporate additional data centers within the United States.
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