The Era of Transparent Media Interviews

    April 26, 2005

Up until now, the media interview has been a fairly closed process. Interviewer and interviewee connect via phone, face-to-face or email. There’s no way we can get in on the conversation.

Sure we’ll all eventually read excerpts of these conversations once a journalist publishes his/her piece, but much of the best stuff is often left on the cutting room floor.

Fred Wilson and Mark Cuban are already changing the interviewing process, and with it, how news is produced. Read Fred’s post today about being misquoted. Both these high-powered execs are choosing to air their gripes about being misquoted via blog.

I can see a day coming soon where other senior execs will say, “Mr. Reporter, send me your interview questions and I will post my responses on my blog.”

This won’t fly for everyone, but it will for those who have been burned and are powerful enough to exert such control.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.