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The Difference Between Internal And External Blogs

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After eight months of internal blogging Dennis Hamilton writes about how internal blogs differ from their external cousins.

Before he had written one post on the blog there were negative feelings about it because there were unexpected costs the VP didn’t appreciate.

He also tells us about a number of other potential difficulties, which we all can learn from.

Some examples:

  1. There are going to be certain topics that are taboo…
  2. Some employees might see your blog as a device that doesn’t support the ever-present “bottom line.”
  3. How easy would it be for a disgruntled employee to copy something off of your internal blog and forward it onto someone outside your organization?

And what about this conversation? A few months ago, I called one of our project managers to obtain correct information about one of his new projects. He yelled, “I’m not going to give it to you because I never read your ‘bleeping’ stuff and that kind of ‘bleep’ is a waste of time. My people in my department are spending too much ‘bleeping’ time reading this ‘bleep’ when they should be working!!!”

Via David Hamilton of LLRX.com!

Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.

Visit Fredrik Wacka’s blog: CorporateBlogging.Info.

The Difference Between Internal And External Blogs
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