The Corporate Blogging Book

    August 3, 2006

I just received my copy of Debbie Weil’s new book, “The Corporate Blogging Book – Absolutely Everything You Need to Know to Get it Right”.

Debbie has worked long and hard on this book and with a forward from Bob Lutz, Chairman of General Motors, it promises to serve as an excellent guide to companies looking to find their place in the blogosphere. Chapters range from “Top Twenty Questions About Corporate Blogging” to “Should the CEO Blog?”. Check out the companion site where you can download a free chapter or order it via Amazon.

Both Debbie and I are involved with started by Rick Bruner that now includes an impressive list of business blog consultants and marketers.

Debbie was named one of the most influential authorities on “business blogging” by Onalytica – the same organization that listed TopRank as one of the most influential authorities on “blog marketing“. You can find more information about Debbie and her consulting practice at

The timing of getting this book is amazing as I just finished doing an hour long teleseminar with Annie Jennings PR on the topic of blogging best practices as well as some blog optimization and marketing tips. It went so well I got a call from a listener minutes after the seminar to do business. I’ll post a link to the audio file when it is available.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.