The CEO Did It: Butler Gets Axed

    September 28, 2005

So Diller will indeed ask his butler, Jeeves, to find new employment. We speculated about this earlier in the month …

and now have a partial answer to the “what will happen with Ask Jeeves” question. We still don’t know what the rebranding of will look like, if anything.

So far, no indication whatsoever that they intend to change the name of the whole thing to Excite. :)

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.