The CEO Did It: Butler Gets Axed

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[ Business]

So Diller will indeed ask his butler, Jeeves, to find new employment. We speculated about this earlier in the month …

and now have a partial answer to the “what will happen with Ask Jeeves” question. We still don’t know what the rebranding of Ask.com will look like, if anything.

So far, no indication whatsoever that they intend to change the name of the whole thing to Excite. :)

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

The CEO Did It: Butler Gets Axed
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