The Cell-Phone Folks Face a Wi-Fi World

The new technology is bound to become another leg of wireless providers’ strategy. Getting to that point is the hard part. At the annual Cellular Telecommunications & Internet Assn. meeting in New Orleans Mar. 17-19, the buzz was, as you would expect, all about wireless communications.

However, the topic that loomed largest was not the cellular technologies the association exists to promote, but wireless Ethernet, or Wi-Fi — a huge threat, or opportunity, or both facing wireless carriers hungry for more data traffic (see BW Online, 3/18/03, “The Squeeze on Wireless”).

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