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The Bouncing Ball Of Site Analytics

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Steady website traffic versus offer-driven spikes suggests loyal customers keep coming back, but the typical online entrepreneur might be more curious about those offers.

The Bouncing Ball Of Site Analytics
The Bouncing Ball Of Site Analytics

Ammo Marketing’s Gary Stein made it onto the Compete blog with a brief discussion of a client, a competitor, and site analytics. Gary compared his client’s traffic to a close competitor and noticed a trend:

Never mind the actual numbers: a clear trend emerged. While our client

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