The Bottom Line on Biz Blogging

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The Kansas City Star put together a nice package on business blogging.

It includes interviews with Viki Warker from Sprint, Robert Scoble, yours truly and others.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

The Bottom Line on Biz Blogging
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