Blues-rock duo The Black Keys are pretty good at this viral music video thing, and their newest release is a testament to this fact.
Their new single "Lonely Boy" is now officially out for digital purchase, and will be out on November 25th on vinyl. The song is off their upcoming album El Camino, set to release on December 6th.
I'm a pretty big fan of these guys, and I thought that their album Brothers was one of the best albums of 2010. This new song is good, and it does the one thing that most new Black Keys songs do, which is sound distinctly like the Black Keys. New songs always require multiple listens for me to find out how I truly feel about them.
But I don't need multiple viewings of this video to say that they hit another home run. Simple, catchy, funny - it's got viral written all over it. Check it out below:
One commenter writes, "My 2yr old niece loves this video, she's had me replaying this song for almost an hr now so she can sing/dance along to it." The Black Keys have the approval of toddlers, so you know it's a winner.
As I mentioned before, this isn't The Black Keys' first go-round with awesome viral music videos. This video for "Howlin For You" has YouTube denizens begging for a film to be made in its honor -
And my personal favorite is the video for "Tighten Up," which has over 13 and a half million views. It's a real heart warmer -