The Art Of Keyword Research
Finding the right keywords to use leads to good SEO. At SMX Advanced session "Keyword Research Artistry" the panel offered tips on effectively leveraging keywords.
Christine Churchill, President, KeyRelevance, said site search needs to be added to any site to help with keyword research. Tie in site search to Google Analytics.
"The economy has dramatically changed the online keyword space," said Churchill.
Churchill recommended the following keyword trend tools:
- Google Trends
Google Insights (this tool goes below the fold)
Google Hot Trends – reflects what keywords are searched on a specific day
Yahoo Buzz – great brainstorming tool
"I don’t use one particular tool, but it depends on what stage of the keyword process I’m in," said Churchill.
Twitter Keyword Tools
Not a lot of tools yet but she predicts there will be more in the future.
- Twitter Search – provides real time search results and trending topics
Twitscoop – shows trending topics in real time
TweetVolume – allows head to head comparisons
siteVolume – looks at 5 different social media sites and visually tracks how often words appear in each site.
Other Twitter tools:
- Wikirank – shows popular trends on Wikipedia
Wikipedia Article Stats
EyePlorer – visual
"Don’t use tools in isolation." Use them in way that you get the best benefits.
- Look beyond basic tools
Look for trends in keyword usage, because much has changed in the past year
Gab Goldberg, Owner, SEO ROI Services, said to find user-generated content sites with deep content.
- SEOmoz’s Term Extractor Tool
The "hidden market" for keywords:
Go directly to bloggers, indirect competitors, and nonprofits and bargain or trade. Some people give away data just look at what’s popular.
Taylor Pratt, Search Marketing Specialist, nFusion, said "You are not alone in keyword research." Many companies are doing it as well.
- Start with right ingredients
- Use right cookware
Ravem SEO Tools
Google Adwords Tool
- Check the Oven: Analytics
Long tail organic and paid keywords
- Who’s at the table?
(all these give first-hand information)
- Kitchen Help: Customers and Employees
Customer service employees
Contact us forms
"Don’t overlook the people that deal directly with the customers."
- Did it taste all right?
PPC testing: conversions, micro conversions, bounce rates, time on site, and page views
WebProNews anchor/reporter Abby Johnson contributed to this report.